The digital technologies have been actively used the last decades for the marketing of products and services.
Digital marketing is a blanket term and is referring to the usage of internet, mobile phones, and various digital media, for marketing purposes.
Digital marketing campaigns dominate in the marketing field. The digital technologies progress and people change their everyday habits through different online possibilities they get each day, it’s more likely to visit an online store through digital devices than through their physical presence.
The full-time customer support is being provided through digital marketing, create a strong engagement by making them feel supported and valued. The simplicity and immediacy of customers and users to post feedback on media platforms about their experience and sharing their thoughts, create a direct contact with them.
Internet is not the only channel being used by digital marketing, but also non-internet through mobile phones.