Pay-Per-Click (PPC) / Cost-Per-Click (CPC)

The paid search engine advertisement increases your online qualified visibility by bringing relevant traffic to your website.

• Relevant traffic, with geographic, day and time restrictions, assures low expenses to you.
• Bring value by getting benefited from existing demands of your services and products.
• Grow your customer range by connecting with searchers looking for products and services like yours.
• Generate engaged leads with refined content on ads, keyword use, attractive & clean design.

PPC Marketing Process

Research & Strategy

Deep understanding of client’s business, his digital & non-digital visibility and the competition landscape in order to produce a project brief for developing the best strategy.

• Examine the information & goals of your business.
• Analyze current statistics and website content.
• Define baseline for the first phase of campaign.
• Keyword definition based on business information.
• Analyze business competition and define areas of incoming opportunities.

Text Content – Design – Development

Having formed a thorough PPC strategy, it’s time to apply the right content and designs to existing pages on your website, or to develop new landing page designs for each of your services and products that you chose to promote through PPC marketing, in order to ensure better conversion and faster loading response of your website. Reformation of the Paid Search Strategy methodology that has been implemented, using the new data that's been collected throughout the first phase.

Final Optimization

Statistical information about the performance of text content, keywords, landing pages, design effectiveness, and adjustment whenever it needed.

Frequent optimization of the campaign according to short term achievements and completion of the final optimization of the PPC campaign using the long term performance data.
The final phase of the campaign will be modified based on trends and new marketing tactics over time, or the short-term and long-term changes of your goals.

Analysis

In long-term PPC marketing usage, we collect data and information of campaign performance, and produce key performance indicators. Creation of regular reporting with facts and statistics about tasks, campaign metrics, marketing goals and new plans for the upcoming period. The collection of data helps in the revision of the project plan and its adjustment based on the achieved results.
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